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“Our experience in Europe helped us have a different perspective on what the hardware needs to capture in-play betting” Todd Sims tells Yogonet.

“For us, it’s all about how we can help our customers capture the in-play betting. So far, what we’ve seen in the marketplace for sports betting hardware in a retail setting has not addressed that in-play betting, which is so important and it’s such a huge part of the revenue in more established markets like Europe. In the US, it’s been primarily podium-style kiosks, so we’ve taken notice of that. So our new devices address that very directly and they’re very purpose-built to help capture that in-play betting, and that’s what we’re most focused on at this show.”

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