“The sports betting industry is entering a new phase in Europe, looking at how retail can remain relevant for today and grow for the future” Tim Kennedy tells Yogonet in an exclusive video interview.

“With retail standing out as a very social environment, after the pandemic recovery there is a global trend of people eager to “get out of the house, they want to meet up, they want to be entertained,” Kennedy notes. “Retail is a nice, safe social environment. But I think, utilizing some of these digital technologies, we can enhance the user experience and combine the two so they get the best of both worlds. And operators shouldn’t look to retail as being a competitor to online and vice versa.”

Watch the full video